If you’ve been keeping an eye on marketing trends lately, you’ve probably noticed the growing buzz around Generative AI — or GenAI, as everyone’s calling it. It’s no longer just a flashy term people throw around at tech events. It’s real, it’s here, and it’s already reshaping how brands in India think, plan, and execute their marketing strategies.
Now, whether you’re a solo entrepreneur, a growing startup, or a full-fledged digital marketing agency like us at Real Rank Riser, understanding this shift isn’t just useful — it’s absolutely essential.
Let’s break down what’s happening, why it matters, and how Indian brands are jumping in headfirst.
GenAI Is No Longer a “Nice-to-Have” – It’s a Must
Back in the day (like two years ago), using AI in marketing was seen as an “advanced strategy” or something only the big tech firms could afford. Fast-forward to 2025, and the landscape looks totally different.
According to PwC’s 27th Annual Global CEO Survey, a whopping 70% of Indian CEOs believe that GenAI will significantly change how value is created in their industries over the next three years. This includes how businesses attract customers, deliver personalized experiences, and stay ahead of the competition.
You can read the full report here for a deeper dive.
But it’s not just top-level executives talking the talk. The ground reality is shifting fast, and that brings us to another critical finding.
EY’s Report: Productivity Boosts Are Off the Charts
If you’re wondering what kind of impact GenAI is making behind the scenes, the numbers from EY’s “The AIdea of India: 2025” report speak volumes. It suggests that GenAI can boost productivity in marketing roles by 41–45%. Let that sink in — that’s nearly doubling your team’s output without adding more people or hours.
This is especially valuable in areas like:
- Content creation (blogs, emails, ads)
- Social media strategy
- Customer service automation
- Data analysis and reporting
- Visual design and ad creatives
Even more interesting? 71% of Indian retailers plan to implement GenAI in some form within the next year. You can check out that full story on The Economic Times.
Clearly, this isn’t just a passing trend. It’s the new normal.
Why Are Indian Brands Betting Big on GenAI?
Let’s get real for a second — digital marketing is competitive as hell. Everyone is fighting for attention, for clicks, for conversions. And in a crowded marketplace, speed + personalization + insight is the holy trinity.
Here’s where GenAI steps in:
1. Speed Like Never Before
Need 10 blog drafts, 5 Facebook ads, and a newsletter by the end of the day? GenAI tools like ChatGPT, Jasper, and Writesonic can get the job done in minutes. Sure, you’ll still need to tweak and polish things (no AI tool can fully match human flair), but it’s a massive time-saver.
2. Hyper-Personalization
GenAI tools can analyze user data and generate personalized product recommendations, emails, and even landing pages — all at scale. That means your audience sees what they want, when they want it.
3. Better Decision-Making
Instead of just looking at past performance, GenAI models can predict future trends, helping brands make smarter marketing moves — from campaign budgets to creative messaging.
What This Means for Digital Agencies
At Real Rank Riser, we’ve seen firsthand how this shift is playing out. Clients now expect more content, quicker turnaround, and deeper personalization — all without breaking the bank.
So instead of seeing GenAI as a threat, we treat it like a superpower. It helps us:
- Brainstorm faster and better ideas
- Create first drafts of content and design concepts
- Personalize campaigns without manually sorting through data
- Automate tedious reporting tasks so we can focus on strategy
That said, we always layer human creativity and intuition on top of the tech. Because while GenAI can do a lot, it still doesn’t understand your brand’s voice, emotions, or humor the way a real person does.
The Catch: It’s Not Just Plug-and-Play
Let’s not pretend it’s all sunshine and rainbows. While GenAI tools are powerful, they also come with their own set of challenges:
- Accuracy Issues: Sometimes the generated content is factually incorrect or just… weird.
- Over-reliance: Teams may get lazy and stop thinking creatively.
- Ethical concerns: Deepfakes, manipulated images, and spammy content are easier to generate than ever.
- Brand voice dilution: Without proper human editing, all content can start sounding robotic.
So yes, GenAI is brilliant — but only when used responsibly and combined with human oversight.
So… Should You Start Using GenAI in Your Marketing?
Absolutely — but with the right mindset.
Here are a few practical tips to help you get started:
- Experiment with content creation tools, but always edit and humanize the final version.
- Use AI for brainstorming, not just copy-pasting. It can help you overcome creative blocks.
- Integrate AI into reporting and data analysis. It’ll free up hours you can use elsewhere.
- Stay up to date with how AI is evolving. New tools and updates are coming out weekly.
And if you’re unsure where to begin, or if you’d rather let professionals handle the tech, feel free to get in touch with our team. We can help you blend AI with human creativity in a way that works for your brand.
Final Thoughts
It’s exciting — and a bit wild — to watch how Indian marketing is being reshaped in real time. With GenAI tools gaining ground, marketers who embrace the change now are going to have a serious edge in the coming years.
But remember: it’s not about replacing your team with bots. It’s about enhancing your team with smart, creative, and time-saving tools.
The future of marketing in India is going to be fast, personalized, and data-driven. And those who can merge AI efficiency with human storytelling will lead the pack.