Tirth Harshi

Digital marketing workspace showing laptop with ad analytics, smartphone displaying social media ads, notebook with ideas, and a cup of chai on a wooden desk.

India’s Digital Advertising Boom: Opportunities and Challenges for Marketers

The Indian digital advertising landscape is experiencing a transformative shift—one that is redefining how businesses connect with consumers in a highly dynamic and increasingly digital economy. With a projected market size of ₹59,200 crores by the year 2025 and a compound annual growth rate (CAGR) of 19.09%, India’s digital ad industry is not just growing—it’s

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